When we meet with potential clients for the first time, it’s usually about five minutes into the meeting that they ask us about how they can use Twitter, Facebook, LinkedIn, and other social networking sites to grow their business. Or they tell us they spent days developing content for this and other services, but never got the results they had hoped.
Our first response is always the question, how happy are you with your brand? Whether it’s the latest emerging media craze or an old-fashioned direct mail piece, how your target audience perceives you is the most critical aspect. Without a strong brand, nothing you do is going to make an impact.