Skip to main content
Category

Blog

Jacksonville Advertising Agency Propels New Year’s Resolutions

By Blog

Every year, as the clock strikes midnight, nearly half of Americans are thinking about their New Year’s resolutions. People resolve to get healthier, exercise more, stop smoking, or make more money. Individuals are not the only one thinking of goals for the coming year. In boardrooms across America, businesspersons are deciding how to conduct their business in the New Year. Some of the more popular business resolution are stabilizing the balance sheet and growing or expanding the business.

What some businesspersons overlook, however, is how the right advertising campaign can propel that business plan to new heights or breathe life into a goal threatened with failure. That’s where Spark, a Jacksonville advertising agency, comes in. What is your company’s business resolution for the New Year? Is it to increase your customer base? This Jacksonville advertising agency can revamp your advertising to target a whole new demographic. Is your goal to expand your business into new areas? A Jacksonville advertising agency can promote your new lines of business and relate it to your past successes. Do you want to simply refresh the awareness of your company and outshine your competitors? Spark can design the perfect ad campaign to propel you to a greater market share.

Another way to take advantage of the tendency to set goals this time of year is to target your advertising to some of the more popular New Year’s resolutions among your consumer base. For example, the most popular resolution this year, according to an article in the University of Scranton’s Journal of Clinical Psychology, is to lose weight. It would be an obvious choice to target these people if you are the owner of a gym, a company that sells exercise equipment or programs, and weight loss supplements. But, it is also important to think outside the box. A grocery store can run advertisements on all of the healthy food they sell. Food companies can advertise the benefits of their particular product in weight loss. Even department stores could run ads depicting shopping as good exercise. We at Spark can help you find the perfect fit for your product and a popular New Year’s Resolution. Click here to get started today!

Jacksonville Web Design Community Prepares for HTML5

By Blog

The Jacksonville web design community, including Spark, Inc. is preparing for the changes and challenges HTML5 will bring to programmers. In December 2012, the W3C announced that no further features would be added to the new programming language, meaning programmers can start using the language immediately. Starting in 2014, HTML5 will be fully released, replacing HTML4 and reducing the need to program the same app for several different web platforms. The language is increasingly popular, and is currently used by 34 of the top 100 web sites around the world. Even Adobe admitted that Flash will no longer be used with the advent of HTML5.

Additionally, HTML5 syntax is compatible with older languages, including C++. HTML5 standardizes the syntax needed for certain elements of programming, and simplifies programming for the typical modern website. The new parsing rules are far more flexible than those of HTML4, and HTML5 is built to be backwards compatible with older systems and apps, streamlining the user’s experience and reducing syntax errors. Unfortunately, HTML5 still cannot handle animation on its own. However, effective Jacksonville web design can take this into account, intertwining HTML5 programming for static elements and videos with Javascript programming for any animation needed in the site.

Many of the features of HTML5 are compatible with smart phone and tablet apps and have the additional benefit of cutting out the native platform intermediary, reducing costs for developers and users. This is due to the fact that programming in HTML5 changes apps from being platform based to being web based. Also, many browsers, including Google Chrome, Mozilla Firefox, and Internet Explorer, have already updated their systems to support HTML5.

Even though HTML5 will be backwards compatible with older languages and websites, keeping up with the latest programming and features available for your website benefits your company by allowing a modern, streamlined, and user-friendly interface with your customers. Spark specializes in Jacksonville web design and can update your existing website or create an entirely new one in HTML5, keeping your website up to date and compatible with the modern ways of surfing the web. Click here to see what Spark’s web designers can do you for you!

Windows 8 Creates New Opportunities for Jacksonville Ad Agencies

By Blog

Advertising is becoming pervasive than ever, especially online. The new Windows 8 operating system includes ads in almost every service that it offers, including games, news, finance, travel, sports, weather and Xbox Music. This might annoy some people but it creates new opportunities to use Jacksonville web design and Jacksonville video production to attract additional customers.

A Jacksonville advertising agency could create a clever video that will attract web surfers’ attention as they are looking for a new game to pay. A Jacksonville stock broker or insurance agent could place an advertisement in Explorer or Bing’s Finance section. The ad would be seen by North Florida residents when they are checking stock information or reading news stories.

The great thing about Windows 8 is that it is designed for mobile devices such as tablets and smartphones as well as desktops and laptops. Advertisers that use Jacksonville web design to insert advertising into it will be able to reach customers all over the place.

Microsoft is even placing advertising in existing applications such as Office. That means advertising for an accountant can appear with Microsoft Excel. A business owner banging her head against the screen trying to figure out taxes or payroll could see an ad for a bookkeeping service or a tax specialist. A person trying to write a document might see an ad for a professional writer. Do you see how this works yet? This could benefit any Jacksonville Advertising Agency.

Microsoft’s Xbox 360 game service is going to offer entrepreneurs some exciting new uses for Jacksonville video production in the near future. Streaming video commercials that are ten to fifteen seconds long are going to be inserted into games. Xbox users will have to watch the commercials in order to download the games. A person that downloads Madden Football might see a commercial for a Jacksonville sports bar or a store running a special on Jaguars merchandise. This scenario is no fantasy, Xbox 360 is now considered the second most popular viewing device for streaming video advertising after the Apple iPad.

If all that wasn’t enough some pundits are theorizing that Microsoft will one day release a free version of Windows 8 with more advertising. That will make more advertising opportunities available and drive down the cost of advertising on competing services such as Google. Even the smallest businesses will be able to afford to increase their advertising and reach hundreds of customers.

Jacksonville Advertising Agency Can Help You with Mobile Advertising

By Blog

If you’re looking for value in advertising you might take a look at mobile advertising. Mobile advertising costs about five times less than traditional online display advertising according to CNN Money. That means if you are on a budget you might change your Jacksonville web design strategy.
Even though online display ads can be more effective, mobile advertising is actually cheaper but it is a totally different game. Most mobile customers will not pay attention to traditional display ads but they will look at video content. That means video production Jacksonville can be a cost effective means of reaching mobile customers.
Interestingly enough research indicates that videos are a highly effective means of reaching tablet owners who are more likely to be higher income individuals. Research indicates that quick through rates are twice as high for iPad users than iPhone users. Since people are already used to watching video on tablets, Jacksonville video production can be a great means of reaching those customers. It is also obvious that tablet users are more likely to pay attention to traditional display ads so Jacksonville web design could be a better means of reaching those customers.
These results indicate that you need a versatile Jacksonville advertising agency that is capable of both Jacksonville video production and Jacksonville web design to reach mobile customers. Even though the technology has changed the basics of advertising, you still need a good looking ad that will attract of attention.
Videos must be professional and eye catching to get customers to look at them. Ads must also be professional and eye catching. The best way to achieve that is to use a very experienced Jacksonville advertising agency. The more experienced agencies are already familiar with the new channels such as mobile advertising.
They also know what will work in the new mobile world and what will not work. Contrary to popular belief you don’t need to reinvent the wheel to start mobile advertising. All you need is really good eye catching material that will work in both the online and mobile domains.
Taking advantage of new methods such as mobile advertising can save you money and help you reach new audiences. An expert Jacksonville advertising agency can help you get the most for your advertising dollars by telling you which means are most effective for you.
The agency can even create targeted campaigns designed to reach those particular customers that you want. Part of the reason why mobile advertising is so cost effective is that much of it is targeted. When you target your ads you can reduce costs yet reach specific customers.
You can even take advantage of methods such as location based advertising that can reach potential customers in a particular region. That way, only potential customers in Jacksonville or Northern Florida might see your ads. Advertising is becoming more cost effective but the basics are still the same and a Jacksonville advertising agency is still a wise choice.

Targeted Advertising: Can It Go Too Far?

By Blog

Advertising like everything else raises serious ethical questions. Today many ethical questions surround the practice called targeted advertising.

A targeted advertisement uses Jacksonville web design or Jacksonville video production to create a commercial tailored to a particular individual. This practice raises serious questions because companies that employ it often gather information about their customers and use it to create advertisements.

A restaurant might track which meals its customers buy then hire a Jacksonville advertising agency to create targeted ads. If customer A buys a lot of steaks the agency can send him a special announcement next time steaks are the special. If customer B always orders a certain brand of beer the restaurant can send him a coupon giving her a discount on that beer next time she comes in.

Do Ethical Problems Outweigh Advantages

Targeted advertisements can build a stronger relationship with customers but it can also violate their rights. Advertisers that create targeted ads gather large amounts of data about customers some of it pretty sensitive. They also use it in an effort to connect with the customers.

There are rumors that both political parties are making an effort to have volunteers call people they know and tell them who to vote for. News reports indicate that volunteers are supplied with a lot of information about those they are contact. They might know which sports teams the person supports and which websites he visits and use it in an effort to strike up a conversation.

The problem with such efforts is that it crosses an ethical boundary. The campaigns are invading an individual’s private life with such advertising. Entrepreneurs and Jacksonville advertising agencies need to take notice of this. Targeted advertising can save a lot of money but it can also invade a customer’s private life.

Is it right to gather potentially sensitive information about a person or information given a business in confidence to create a targeted ad? Most people would say no but targeted advertising is one of the most cost effective methods. Instead of spending several thousand dollars to buy TV airtime you can send a Jacksonville video production to only those that might be interested it.

A pool fence company can send video of its latest fence to all of the pool owners in town or all those who just got permits for the construction of a new swimming pool. The pool fence company might also try to buy customer lists from swimming pool builders or pool maintenance companies. That of course creates an ethical dilemma because it involves the use of information that customers gave a customer for one purpose for another.

Are You Invading Customers’ Privacy?

There are obviously some ways to get around the dilemma. One of them is to ask customers whether they want their information shared with other businesses or with a Jacksonville advertising agency or not. Another is to give customers the option refuse targeted advertisements.

Targeted advertising raises another serious question where does privacy begin and the public sphere end? In our hectic world with people having less and less time do advertisers have the right to take more and more of that time. Does a business have the right to send a Jacksonville video production to e-mail addresses or Twitter addresses provided by customers? After all watching the video will take up the customers’ time. Businesses need to ask this question in order to respect their customers.