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Mobile Advertising Opens Up The Digital Market To Smaller Firms

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Advertising on mobile devices is fast emerging as the most cost effective method of marketing for smaller firms. The amount of money spent on mobile advertising is expected to grow to $20 billion in the next few years and a large percentage of that money will be spent by small businesses.

Mobile advertising allows small businesses to take advantage of some of the tools previously reserved for large corporations. This includes coupons, Jacksonville video production and targeted advertising campaigns. For example Auntie Anne’s, a chain of small pretzel shops in Atlanta, was able to send coupons to customers through Millennial Media which is now the number 2 provider of mobile advertising in the US behind Google.

The emergence of mobile advertising shows why businesses of all shapes and sizes need the kind of services that can be provided by a Jacksonville advertising agency. Aggressive marketing campaigns that target customers have become the norm even for small businesses. Even if you are not taking advantage of new methods such as mobile advertising, targeted marketing campaigns, digital coupons and video production Jacksonville there’s a good chance that your competition is.

Advertising is Getting more Aggressive and Competitive

In today’s economy businesses have to fight for every customer and every dollar. Resources are more limited but so is the customer base. Customers have less money so they are more frugal and more willing to search out discounts. That means businesses are going to have to get bolder and more aggressive with their marketing strategies. It also means that having an experienced partner such as a Jacksonville advertising agency is more important than ever before.

Even small businesses are employing sophisticated marketing strategies to target specific customers. In addition to coupons there are such tactics as customized discounts for particular individuals. A restaurant could send a special soup coupon to somebody who always orders the soup for example.

In such an environment creating special content to keep established customers is vital. Reaching out to loyal customers and rewarding them must be part of any campaign. In addition to coupons and discounts, special content that tells customers about new offers or capabilities is vital.

Today’s advertising marketplace is confusing even for experienced professionals.  Marketing and promotion is no longer simple because of new technologies. So many entrepreneurs that used to handle all of their own promotion are going to need to turn a Jacksonville advertising agency.

The situation is getting worse because technologies such as mobile phones are putting powerful promotional tools into the hands of the smallest businesses. Such businesses can produce commercial quality videos and digital campaigns. They can also target your customers directly through mobile advertising

In such an environment you need to use every tool available including video production Jacksonville and Jacksonville web design. The good news is that many of those tools are not only more effective they are cheaper than ever. Even small businesses are in a position to take advantage of them. That means there is no reason for a business not have an organized marketing campaign and strategy.

How To Get Potential Customers to See Your Ads

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How do you reach potential customers that have the means to block most forms of digital advertising? That is the question facing almost everybody in the advertising industry from Jacksonville advertising agencies to the big firms on Madison Avenue.

The big discussion there is about what is native advertising or ads that are embedded or hidden in the content. This can be called by advertorials or articles that are really advertising. These efforts are similar to search engine optimization but far more sophisticated. Examples of this include editorial content that promotes a product and links to advertising in the content.

The use of this native advertising will make web design Jacksonville more important because it will only work with very well designed content. Such methods of promotion are far more sophisticated and complicated than traditional online advertising. Among other things, it will require a higher degree of quality than many businesses are capable of creating on their own.

That will make professional efforts such as those that can be provided by a Jacksonville advertising agency more important than ever. Among other things businesses will have to create a content strategy that utilizes digital publishing, social media and video content. Not surprisingly high quality video production Jacksonville must be part of such a strategy.

People are getting more sophisticated and their ability to tune out advertising content is increasing. As these trends increase traditional methods such as banner advertising become less effective.

Another problem is that people can focus only on what they want to. For example a person can go straight to the Facebook pages of their friends and ignore all the other content. That’s a problem for businesses because a lot of the content that they will be ignoring is advertisements.

That means firms will need to create advertisements that people actually want to watch or read. That of course takes quality and it takes a lot of time and effort. That means a company will need video production Jacksonville in addition to Jacksonville web design. One reason for this is obvious, you’ll need some sort of content that attracts people’s attention and makes them want to watch.

Incorporating this content into new strategies such as native advertising is an even bigger challenge. How do you make an advertisement about a restaurant or a garage relevant to social media users? Is there a way to incorporate it into content such as news articles?

At the end of the day this argument boils down to a traditional one in advertising. How do you get potential customers to devote their time and attention to advertising? Traditionally advertisers forced their message on audiences through means such as banner ads in websites and television commercials. Today’s viewers know how to tune these methods out and increasingly do so

The bottom line is that advertising isn’t as simple as it used to be. Simply putting ads out there is not enough you need a strategy to make them effective. The best way create that strategy is with the help of the professionals at a Jacksonville advertising agency.

Jacksonville Web Design Firm – Spark Inc.

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Here’s why North Florida’s Spark Inc. is the leader for Jacksonville Web Design

Finding the right website design firm in Jacksonville is a lot more than picking someone who can program.  In fact, far more than coding or anything else technology related, what truly makes for an effective website is the marketing message.

What does the site communicate?

What impression does it leave?

Does it persuade and inspire action?

That’s the benefit of working with Jacksonville Web Design company Spark Inc.  While we have amazing developers who continually stay on the cutting-edge of technology, we look at websites as marketing projects not I.T. Projects.  That means a website that elevates your brand, inspires your prospects and delivers results.

Spark’s website development team is different than most local options because it really is a genuine team.  We have strategy experts to help you determine the approach you should take to stand out from your competition.  We offer writers to help craft the perfect message.  Our designers can create an original compelling look.  All this before it goes to a programmer.

But the best news of all is that, even with all these experts, the cost is still incredibly reasonable.

Spark’s team also has experience working with some of the world’s most successful brands.  We call ourselves the smallest BIG agency on Earth because so many people on our team come from a large agency background.  So it’s big agency work at a small agency price.  No wonder we’re the best source you’ll find for Jacksonville web design.

It’s also why we’re working with clients across the nation.   We’ve produced web videos for Duke University, sites for major pharmaceutical companies and countless small and medium-sized businesses.  With Spark,  we also can help with all those projects related to making you a world class site.  We offer professional photography, Jacksonville video production (available outside of Jax as well), SEO (search engine optimization) and more.  We ‘ll also make sure your site is mobile phone and tablet friendly and can integrate social media marketing as well.

As far as pricing goes, with Spark, you’ll always get a “not to exceed” estimate in advance.  That means you’ll never simply pay by the hour where the incentive is for the website design company to string out a project as long as possible.  Instead if you work with Spark, you’ll get an estimated price that we guarantee not to exceed.    If it takes us longer to complete your project than we estimated, we simply eat the costs.

When it comes to turnaround times, Spark is also pretty speedy.  For most clients you’ll see designs within 10-15 working days.  Once a concept is approved, we often need just 10-15 days for programming for websites with standard functionality.  If your website has extremely complex functionality, we can accommodate those needs as well.  We’ve designed many a web-based business.  In fact some of the websites we’ve created have been featured by CNBC and Entrepreneur Magazine.

Websites now serve as the single most important marketing tool for most organizations.  Make sure yours is the best it can be.  Create a dynamic, relevant and persuasive site with Spark Inc.  We’re proud to be our area’s leader for Jacksonville Web Design.

Does SEO Have A Future?

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Search engine optimization or SEO, one of the top marketing tools for the last ten years, may not have a future. At least that’s the latest pronouncement from the “tech gurus.”

This means that professional marketing services such as Jacksonville advertising agencies are going to be more important than ever. Low-cost tactics such as SEO are going to be less and less effective because visual content will be more important than ever. That means that services such as Jacksonville web design and Jacksonville video production are going to be vital to success in the future.

These services are going to be vital to success because visual content will have to look better than ever. Amateur web design and amateur marketing efforts using SEO programs are to be less effective than ever before. Search engines such as Google are already making serious efforts to weed out easy fixes for websites to rank higher. Google has a program called Panda that awards websites that deliver high quality, original and in depth content. There’s also a service called Penguin, which can block some SEO content. Entrepreneurs are going to have to be far more creative and original in their future marketing efforts.

Is SEO Becoming Less Effective

New devices, such as Smart Phones interactive glasses, and next generation search devices, like Google Now and Apple’s Siri will weed out amateur content. That means more businesses will need help from the professionals at a Jacksonville advertising agency. Professional help will be needed in order to maximize the resources used for marketing.

Professional Jacksonville web design and video production in Jacksonville are going to be more important than ever. Websites and other content will have to look and work great in order to attract attention. Today’s web surfers are more sophisticated and they expect professional working content.

Some of the graphics in today’s online advertising is better than that seen in Hollywood movies less than a decade ago. Many of today’s websites contain Jacksonville web design that rivals the best video games. Something to remember is that today’s audience is used to certain forms of sophisticated animation and imagery.

In such a visual medium, word-only services such as SEO will not work. To make matters worse they’re going to increasingly be blocked. That means advertisers will need to go back to attracting attention the old fashioned way by providing high quality content that viewers want to look at.

Videos are increasingly becoming a BIG way to draw viewers to your website. At Spark Inc., we will provide professional, top-notch video production, animation, graphics, video editing, and more for a much lower price than most competitors.

A far higher level of creativity and sophisticated capabilities such as Jacksonville video production are going to be critical to future advertising success. That means establishing an effective relationship with a full service Jacksonville advertising agency will be critical to marketing success in a post SEO world.

Advertising That’s Good For Your Health

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Believe it or not advertising might be the key to solving one of the greatest problems facing America: poor diet. The American Journal of Health Promotion reported on a study that indicated increased advertising for fruits and vegetables increased consumption of those foods.

This study is important for all sorts of businesses because it verified something important that some of us tend to forget: advertising works. Money spent on Jacksonville web design and video production Jacksonville might be money well spent.

Researchers found that consumption of fruits and vegetables was slightly higher in states where the government spent money on promotion of fruits and vegetables. The increase was slight but it was verified. At the same time researchers discovered that fruit and vegetable consumption was slightly lower in states without such advertising programs.

Even very simple ad campaigns such as those that Jacksonville advertising agencies can create were found to be effective. Consumption of sweet potatoes increased slightly in Arkansas when signs that said sweet potatoes grown in that state were placed in Wal-Mart Stores there.

This study is important to nonprofit organization as well because it indicates that advertising does have an impact. The impact is not as great as we might like but it is there. That means a Jacksonville advertising agency can help nonprofits with fundraising and awareness campaigns. Even a simple campaign involving a basic video production Jacksonville might increase awareness of an organization.

A retailer might follow the lead of the Arkansas sweet potato promotion by putting television sets showing a video production Jacksonville in its store. The production might showcase a new product in the store or a new use for an existing product. A grocery store could show a video of a chef preparing a recipe with the store’s products.

This study indicates that advertising is not a magic wand, using a Jacksonville advertising agency probably will not double your business but one can help you increase your sales. Even a simple ad campaign involving Jacksonville web design could make more customers aware of your product or service which could increase your business.

Researchers have proven once again that advertisements can change behavior. That means advertising can help nonprofit organizations raise funds or make individuals aware of their services and products. It also means that you can change behavior such as awareness of a problem with video productions and other advertising techniques.

Don’t expect miracles but don’t discount the power of advertising either. There is evidence that it actually does influence human behavior.