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Digital Advertising Sales Are Changing The Industry

By June 12, 2012No Comments

Advertising is changing dramatically because of new technology and every advertiser should be aware of it. All advertisers should be aware of these changes and how they affect their business.

The most important way these changes affect business is they reduce advertising costs. Many companies can reduce their advertising budget by several hundred or several thousand dollars by turning to digital solutions. Coupon websites such as Groupon are often cheaper and more effective than newspaper advertising.

One of the best ways to take advantage of these solutions is to find a Jacksonville advertising agency that is up on the latest trends. Another trend you should be aware of is that newspaper readership and circulations have plunged dramatically. Many people are canceling newspaper subscriptions because of the economic downturn and availability of internet resources. Many newspapers are reducing circulation and cutting back on the areas that they distribute in.

Some kinds of online advertising appear to be more effective than others. A recent Reuters article noted that USA Today stories that feature a video get 25 percent more viewers. That means you should consider contacting Spark Inc, your Jacksonville advertising agency for any video production service. Many print outlets are now putting video content on their sites to drive viewers.

There is also some evidence that people are more likely to respond to advertising through non-news websites such as coupon services than newspaper or TV station websites. That means you might consider putting your banner ad on a wide variety of sites or adopting tactics such as SEO.

Advertising through Google can cost as little as 90 cents an ad and yet it can reach the customers you need and want. For example, if you have a swimming pool business and you purchase and ad, if a potential customer types in Swimming Pool Jacksonville, they could see an ad for your business and link to your website. That’s why you need to make sure you have a professional and interesting website to keep the customers there. For any custom website design needs, contact Spark Inc.

Therefore, you need to find a Jacksonville website design expert that is familiar with the new and upcoming advertising trends. More importantly, you need to work with a company who is familiar with both advertising and online marketing.

That means you need to start reading up on advertising and observing the latest trends. Many advertising and promotional methods that used to work no longer apply. Yet, some older methods are still highly effective. Television advertisements still reach a large audience.

Better yet, TV ads can be used online so they can reach many people that normally don’t watch traditional television. That way, one kind of advertising can reach several different audiences. This tactic can stretch your advertising dollars and maximize your budget.