Instead of endless statistics, we used an emotional appeal, cut 80% of the text, overhauled the graphics and used a softer and thicker paper stock to give the message more impact.
Result: 20% increase in donations.
Front Cover:
Inside:
Back:
Instead of endless statistics, we used an emotional appeal, cut 80% of the text, overhauled the graphics and used a softer and thicker paper stock to give the message more impact.
Result: 20% increase in donations.
Front Cover:
Inside:
Back:
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