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Adobe Wows Us

By Uncategorized

We use Photoshop all the time at Spark. We’re consistently impressed with their software. We can also say, we’re just impressed with their promotional video. Nice job guys.

Making Good Use of Your Website

By Blog

We all have websites these days, don’t we?  The answer to that for the most part is probably yes.  However the number of those businesses that actually make the most of their website is considerably less.

For many organizations, the company website is something that is set up with the minimum of resources. That isn’t enough in today’s digital world. If you want to stay ahead of the competition then it is vital that you have an easy to use, effective and frequently updated website producing regular content and even making use of blogs and social media.

Experts at Making Your Current Website Work

At Ad Agencies Jacksonville, we are experts at either making your current website work as it should or creating a new one from scratch that will ensure you have a great store window on the internet main street.  There are several ways that we can work with you to quickly get your website up to speed.

  1. Revitalize old content

When it comes to websites, sometimes it helps to use lateral thinking.  Just because you don’t have any specifically created online marketing material, it doesn’t mean that you can’t re-use existing content from one media type onto a new website.  If you have previously submitted articles to industry journals, created graphics for a newspaper or magazine ad or simply got a great PowerPoint presentation that you use either internally or for clients then that is some we can easily use on social media a blog or corporate website.  It is free content and probably great content too! We have the expertise in Jacksonville web design to make your old content look fresh and new.

2. Show Your Expertise

The internet is all about being interactive with the public, customers and suppliers.  A great way to keep your website updated and current is by posting feedback forms on it.  This is a chance to highlight your expertise in a way that will be relevant to other customers.  It’s also a great trick to get longer phrases or keywords registered with internet search engines that potential customers are looking for.

3. Publish a Glossary of Terms

We all love lists, whether it is for the weekly groceries or as checklist before a vacation.  Creating a list of technical terms for your business will not only assist customers but again this keeps you ranking high with the good old search engines.

4. Testimonials

We all like to show off a little when we get good feedback but in the world of business, a good testimonial will have customers flooding to you.  If someone has taken the time to praise you then you must be good right?

If you have received some good feedback from your customers, speak with them about getting permission to put this on your website.  We can link back to their site too so they will gain from it as much as you will.  At Advertising Agencies Jacksonville we can work with you on creating Twitter and Facebook accounts and having them all synced to your website so that a minimum amount of effort can produce the maximum results.

5. Case Studies

By featuring a small number of case studies on your website, it will make your business seem as a leader in its industry.  Customers naturally gravitate towards organizations that appear experienced and confident in what they do.  We know your business is great, let us show it to the world.

6. Jacksonville Web Design

A terrible looking website or a website that doesn’t work will drive business away. If you want your customers to respond to your site it will have to look good. We have the expertise in Jacksonville Web Design to create a great looking website!!

If you want your website to be an asset to your business you need to contact us now. We have the expertise to re imagine and restructure your website and make it into an effective marketing tool.

Meet Spark Inc.

By Featured

Spark Inc is a full-service marketing and advertising agency based in Jacksonville, Florida. Here’s all you need to know about why clients choose the smallest big agency on Earth for video production, apps, website design, graphic design, strategic consultation, media buying, professional photography & more.

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Papa John’s Campaign for Better Health Continues

By Frontpage

Papa John’s cares about its own. They launched an internal marketing campaign to motivate thousands of Papa John’s employees nationwide to focus on their health. Along with happier, healthier employees, Papa John’s wanted to lower absenteeism, increase productivity and reduce insurance premiums. Spark helped Papa John’s create the campaign idea, which included this memorable logo. Here’s what they had to say…

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Great Jacksonville Web Design for Apartments and Retirement Communities

By Blog

These days it seems like the Internet is taking over the entire shopping experience. Black Friday has waned in favor of Cyber Monday. Coupon clipping no longer requires a newspaper subscription, and Groupon makes even coupons somewhat obsolete. The Internet has not spared any industry, including the housing industry. People shop and compare homes online through websites like Zillow and through those owned by real estate companies. Apartment complexes and retirement communities are not exempt from the Internet shopping sensation. A great website from our Jacksonville web design experts for an apartment or retirement community could mean few vacancies and a higher rent. A poor website could leave your community lagging behind the competition.

What makes a great website for an apartment or retirement community? Like other websites, your community website should be clearly designed, not too cluttered, and very user friendly. Think about who your residents are, and what kind of residents you want to attract. Is your community near a college or university? Perhaps you should go with a trendy design for your website and emphasize fun amenities and the proximity to school and nightlife. Are your residents mainly senior citizens? Larger text, combined with more pictures, and ease of navigation should be among your primary concerns.

Next, work with your experts in Jacksonville web design to think outside of the box. What features would your residents like to see on your website? Everyone looks at the floor plans of each unit, but how can you be better than your competition? Would your potential residents like a feature where they can place their furniture to make sure it fits? Consider also keeping your website updated in real time when apartments come available. Most importantly, just like any other business, a community has a style and personality. Make sure that style and personality are apparent from your website.

Designing and maintaining a website can be hard work, and the best websites are designed and maintained by experts. Here at Spark, our Jacksonville web design experts are waiting to help you! We will work hand-in-hand with you to customize your website for your residents and business model. Call or click here for a consultation today!

Meet All of Your Video Veeds With Video Production Jacksonville

By Blog

Everyone knows that your friendly, neighborhood advertising agency can produce video advertisements for your business, along with the print ads, stationary, business cards and the rest of the trappings of a successful business. What you may not know is that our experts in video production Jacksonville can do much more than a simple ad spot.

What other kinds of videos do you need for your business? Think creatively! Do you advertise on the Internet with pop-up ads, sidebar ads, or header ads? Think about going to a video instead of a still frame. If a picture is worth a thousand words, a video is worth hundreds of pictures. Remember that movement catches the eye and draws the attention, adding still more value to the video as an advertising tool. It is easy to ignore a static ad on the side of a window, or click out of a pop-up without really looking at it when it is just a still frame. Once you catch the customer’s eye, you can impart your message, and hopefully, get a new consumer.

Do you have a website? Think about how much information you can provide if you use videos in place of text. Of course, having a website that is nothing but videos may not be the best idea for your business, so you should consult with our video production Jacksonville experts to create a strategy for getting the most out of your digital space.

How do you train your employees? In most industries, training is an ongoing phenomenon, requiring hiring teachers, or paying another employee to teach instead of doing their normal job, reserving classrooms, and paying all of your trainees to attend lecture after lecture. Some of those expenses are unavoidable, but you may be able to cut costs by creating video training that can be used over and over, without the expense of hiring a teacher each and every time.

There are myriad ways you can use video production Jacksonville to help your business grow and reduce overhead. Call or click here to talk to one of our experts about how video can impact your business for the better.